Job Description
- Drive the delivering of business and marketing objectives of the brand (market share, volume, net sales, gross margin, operating profit, brand equity)
- Develop long-term positioning, brand strategy and commercial plan
- Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
- Lead the developing and executing integrated 360-degree marketing campaigns using most relevant and modern touch points
- Engages sales and channel marketing teams to ensure delivery of efficient brand building
- Identify and work out relevant consumer and shopper insights
- Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
Job Requirements
- 3+ years marketing experience is required
- Successful experience in brand management including the creation of TVC copy and development and execution of media (included Digital) strategy, innovation and creative ideation process
- A thorough understanding of marketing and business functions at FMCG sector
- Demonstrated strength in marketing competencies with strength in Brand Planning, Brand Strategy, Communication and Media Management
- Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
- Strong analytical, decision making, influence, communication & presentation skill
- Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
- Able to inspire, motivate and lead project teams to achieve outstanding results; and willing for frequent business travel
Additional Information
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Job Type
Full-Time Permanent
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About First Alliances
In 2016,
First Alliances became a member of PERSOLKELLY – a joint venture between PERSOL
Holdings (previously Temp Holdings) and Kelly Services, to provide end-to-end
workforce recruitment services. It has nearly 1,800 employees in 42 offices
spanning across 13 countries in Asia Pacific.
Get salary from $15,600/year
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